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Solar Mindset | February 2, 2023

The Selective Attention Test: Understanding Solar Power through the Lens of a Dancing Gorilla 


Have you ever heard of the selective attention test? The one where participants are asked to watch a video of two teams passing basketballs and count the number of times the white team passes the ball. Once the video is over, the instructor reveals the true purpose of the test by asking if anyone saw the Gorilla. The point of the test is to demonstrate how something can be right in front of you, yet you cannot ‘see it’ if you are not focused on it.

But what does this have to do with ditching the grid and switching to a rooftop solar installation?

People who are not open-minded and willing to understand the benefits of solar power may not see it, just as the audience in the selective attention test could not see the Gorilla. Their focus is elsewhere, and they cannot see the potential benefits of switching to solar. Even as they see their electric bills skyrocket, the truth about solar remains invisible to them. But if you are a homeowner in San Antonio who has been negative about the idea of solar, it is time to keep an open mind and refocus your attention.

Solar power is becoming an increasingly popular solution to rising energy costs. It is a clean and renewable source of energy that has many benefits for both the environment and your wallet. By installing solar panels on your roof, you can generate your own electricity, reducing your dependence on the traditional grid and lowering your monthly energy bills. Furthermore, you can play a role in reducing greenhouse gas emissions and combating climate change.

Solar power systems are also more efficient and cost-effective than ever before. Advances in technology have made it easier to install and maintain solar panels, and the cost of solar equipment has significantly decreased. This means that homeowners can now enjoy the benefits of solar power at an affordable cost. Additionally, many states offer tax credits and incentives for homeowners who switch to solar, further reducing the cost and increasing the savings.

In conclusion, it is time to change the way we think about solar power. Just as the Gorilla in the selective attention test was right in front of us all along, the benefits of solar power are there for those who are open-minded and willing to focus on understanding them. If you have been negative about the idea of solar, keep an open mind about solar installers and consider refocusing your attention. By doing so, you will see that solar power is the solution to rising energy costs and a step towards a cleaner, more sustainable future.

Do not let the Gorilla in the room go unnoticed – make the switch to solar today!

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