The Key Factor in Switching to Clean Solar Energy: Trust
As homeowners consider making the switch from dirty grid energy to clean solar energy, what is the main factor that goes into their decision? Is it cost savings, environmental impact, or something else entirely? The truth is the decision ultimately comes down to trust.
Seeing is Believing
The first step in the process of adopting solar energy is seeing it in action. Homeowners are more likely to be interested in solar power if they see a lot of panels installed in their neighborhood or if a friend or relative lists them as a referral. This initial interest is based on trust, as the homeowner trusts that the panels are working effectively for others in their community.
Choosing the Right Solar Company
Once a homeowner is interested in investigating solar, the next step is to choose a solar company. The decision of which company to meet with is based on trust, as the homeowner wants to ensure they are working with a reputable and trustworthy company.
Making the Final Decision
When it comes time to make the final decision, the homeowner will weigh their options and reach out to people they trust, such as a real estate agent, friend, or relative who has gone solar or has knowledge about solar systems. Unfortunately, this traditional process does not always lead to the best outcome. Referrals are often made when the homeowner initially signs up for solar, meaning there is no information about whether they have enough panels to eliminate their electric bill or not. Friends and family may have their own biases and rely on second-hand information.
The Importance of a Solar Advocate
The most crucial step in the process is to find a solar advocate who has the homeowner’s best interest at heart, treats them like a neighbor, and most importantly, provides proof and evidence to support their claims. Trust is key in making the switch to clean solar energy, and working with an advocate who is transparent and honest is the best way to ensure a successful outcome.
In conclusion, the decision to switch from the dirty grid to clean solar energy comes down to trust. From seeing the panels in action to choosing the right solar company, trust is a key factor in every step of the process. The most key step is finding a solar advocate who will work with the homeowner and provide proof and evidence to support their claims.